Spring Forward

It's been a busy Spring here at BMC. We're slowly emerging from the mountain of footage we shot over the past few months. After officially working in the KC community for over a year, we're excited to start building solid relationships with local leaders, organizations, and businesses. Word travels quickly especially in KC and even faster via video, so every frame of our work is important to us. Although many of our works are private to our clients, we hopefully will be able to share some soon. Hope everyone is doing well, now already 4 months into 2016!

Quick News Update:

One new social media change we wanted our friends to be aware of was on Facebook. They recently announced live video streaming (similar to Periscope). Learn more at https://live.fb.com/. Now your followers can see on their wall when you've "gone live" and join in on your event.

In addition, Facebook will add a dedicated Video tab to pages with the product management Director saying,

"'We really believe that the future is going to be more immersive, and video is a big part of that,' said Fidji Simo."

"If you want to see how seriously Facebook is taking video, just take a look at the flagship app on Android and iOS, where the company today begins rolling out a dedicated tab for finding live and archived videos. It’s now the center tab in the app, replacing Messenger."

From the article...

http://www.theverge.com/2016/4/6/11374988/facebook-live-streaming-video-tab-redesign-periscope

That's all for now. Hope this helps in your endeavors.

Andrew

Back In The NY Groove

We're excited, thrilled, elated at our most recent project! It hasn't even gone out the door yet, but we couldn't help ourselves. We recently got to travel back to our old stomping grounds for a weekend shoot in NJ. Seeing old friends and coworkers was great although we spent most of our time working on a new concept for our friends at Live Greater Foundation.

Twin brothers Angelus and Innocent (who actually have a triplet Katie) are also real-life Franciscan Friars. They are passionate about helping the poor and spreading their message through high-quality media. They're game changers, trying to spark new excitement within their church and throughout the world. It's called Icons Spotlight!

We helped them develop a network tv concept that they envisioned which will air soon on EWTN and other networks. It was such a blast. Our crew was amazing. The hospitality of all the friars at Most Blessed Sacrament in Newark, NJ was incredible. Look for more on this soon on Iconstv.org. Here are a few set shots...

Screen Shot 2016-02-16 at 7.37.24 PM.JPG

New BMC Animations

Animation #1

Animation #2

Latest Release

We worked extremely hard on our latest film from start to finish. Our client came to us expressing that their audience more of a B to B to C. This meant that we had to adjust our style. Typically we are helping clients target end users (consumers), but here it was the business that would then sign up the consumer to our client's service. Although this is slightly different, we still wanted to make sure our client's story was being told properly. They're in a medical service industry that personal care and quality of care is very important. However, their target audience, physicians and case managers, don't always have time to properly "shop" 3rd party services such as their selves. So we created a short film, interviewing a few of their key clients and patients, showing how effective they have been over the past 20 years. In just 3 days of shooting, we were able to carefully schedule a shoot with their personnel, 2 hospitals, and a patient's residence, as well as b-roll of the city and a C story of their company van making its way around town.

We think we were able to effectively tell their company story and infuse their personality into the video. They're not just any medical company. They're fun, they all get along. Their company turnover is exceptionally low. We even participated in a film release party they held at their offices just to celebrate everyone's hard work. Their owner even had us secretly work him into a shot to surprise the employees (Look for him at the end!).

This is what we do. We spend meetings in pre-production to make sure we understand what we're being asked of, but then we also get a feel for the client. We get that most of these people have never been on camera before so on the day of the shoot, we want them to be comfortable around us and the cameras. Then, we piece it together, and discuss some more, and hopefully by the end of the process, we have exceeded your expectations.

So check out our latest for our new friends at Alternacare Infusion Pharmacy...

A Royal Day

We've waited 30 years for a championship. KC finally got one, and it might have been worth the wait. I grew up a huge baseball fan and athlete. The select group of KC diehards definitely deserve this one. And yes, even my sister who I'm pretty sure got on the bandwagon last week can join in the fun too. Incredible what it has done for day-to-day citizenry in this community. Very happy to be apart of this. Go Royals!

KC Airshow

A few shots taken from the Liberty Memorial during the Blue Angels performance. August 22, 2015.

BMC Logo Animation

Check out our latest short BMC logo animation...

Are You Asking 'How Do We Get Our Video Out There' ?

Are you in charge of your company's marketing or fundraising, and now you're asking 'how do I make sure our voice gets heard? How do we tackle the social media frenzy?' Well, we're here to help. Not only do we help you by producing a great video for your organization, but we stick with you to make sure you didn't just pay for great digital wall art.

Facebook Video Update

We just received an email from Facebook this morning showing how they are changing their video strategy on their site. Take a look at the screenshot. They're giving videos a higher priority (along with Google/YouTube), and allowing you to use Facebook ads to promote video. For a small cost, you can make sure your video appears on your target demographic's timeline.

Twitter Auto-Play Video Update

It's clear video is quickly becoming a priority for Google/Facebook/Twitter. Twitter also just announced their Twitter Promoted Video campaign. Now ads will start auto-playing videos on their timelines. This is big for companies and orgs. Their research has shown 14% higher recall, 2.5x more likely to prefer autoplay videos, 7x increase in completions of videos watched.

As much as we might all despise some of the negatives that social media brings, it is clear it has become a necessity for businesses to thrive. We've personally seen about 80% of our traffic comes from Facebook and direct campaigns. It's hard to argue with that. The good news is that it's becoming more user friendly. Companies are designing their interfaces to look and feel cleaner, making sure to provide a great user experience.

Mobile-Friendly

The last wave we should mention is that mobile usage is on the rise. No surprise there, but with that Google has announced it will make sites that offer mobile-friendly content a higher priority in SEO rankings. You can test your site at https://www.google.com/webmasters/tools/mobile-friendly/.

If you enjoyed reading about these updates, email me back or sign up on our site to receive more similar to this. We promise we won't clog your inbox with unwanted material and send out only about 1 email per week. We value your time.

Thanks,

Andrew at BMC

Articles Referenced...

https://developers.google.com/webmasters/mobile-sites/mobile-seo/

https://blog.twitter.com/2015/introducing-autoplay-video-and-a-new-standard-for-viewability

No Boul...evardia

Tickets were sold out. Boulevardiafail. So we went to Crossroads including the extremely fun spot, UpDown, which is quickly becoming a favorite for urban Kansas Citians looking for 80s/90s nostalgia. Here are a few photos...

First Fridays | 5 June 2015